For those of you who are not familiar, search engine optimization (SEO) is the process of improving and increasing the volume or quality of traffic (visitors on your website) through search results from search engines such as Google and Bing.
So why is SEO considered the most powerful form of marketing today?
There are a variety of reasons SEO reigns King in the marketing realm.
Here are a few:
- Increased Traffic To Your Website
- Cost Effective/Time Efficient Marketing
- Brand Awareness
Increase Traffic To Your Website
Search engine marketing increases traffic to your site, but even better is that it drives TARGETED traffic to your site. By finding out the keywords in your industry that are being searched for the most you can begin a SEO campaign that is geared towards relevant, targeted, warm leads. If you’re a security guard company in Littlerock, Arkansas for instance, a good keyword to rank for might be “security guard company littlerock arkansas” or “security guards arkansas.”
Cost Effective & Time Efficient Marketing
SEO is cost effective because you are driving targeted groups of highly interested traffic or users to your website. This means higher conversion rates, more customers and overall, more profits. You are also having the leads come to you which frees up your time marketing in order to focus on what really matters, your security business.
Brand Awareness
People trust search engines like Google and Bing to solve their daily questions, problems, concerns, etc. After each search made, the search engines provide immediate results to the users, telling them who is the most relevant and quality solution to their problem is. If you are a security company in Boulder, Colorado, you want to be the first thing that pops up in Google when someone types in “security guard company boulder colorado.” This is even more important in todays world where people don’t have time to be patient.
If you are looking for ways to make more money, build your brand and expand your security company, SEO is the best place to start. If you are new to SEO, be sure to get a FREE copy of our Ebook, “SEO For Security Guard Companies.” The book is a great intro to SEO and it’s direct benefits for your security company. Be sure to check out our industry specific SEO packages for security guard companies at startasecuritycompany.com.